This marketing manager CV template follows a B2B marketer who progressed from campaign delivery into managing a small team and an annual marketing budget. The Word example connects customer insight, integrated campaigns and sales collaboration with practical results. The guide also covers agency backgrounds, consumer marketing and the move into a first management role.
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Content of this CV template
Helen Parker
MARKETING MANAGER
Bristol | [email protected] | 07700 900762 | B2B marketing
Professional summary
B2B marketing manager with ten years' experience promoting workplace learning and business services. Lead two marketers and a £180,000 annual campaign budget, combining customer research with email, paid search, content and events. Work closely with sales to improve enquiry quality and follow-up. Experienced in HubSpot, GA4 and commissioning creative work, with a CIM Level 6 diploma.
Marketing expertise
- Campaign planning: Translate commercial priorities into audience plans, campaign briefs, channel choices and measurable objectives.
- Customer insight: Use customer interviews, enquiry feedback and campaign data to refine propositions and content priorities.
- Demand generation: Coordinate paid search, webinars, email nurture and website content around specific buyer needs.
- Brand and content: Brief designers and subject specialists, edit copy and maintain consistent messaging across sales and marketing materials.
- Leadership: Set priorities for a marketing executive and content coordinator; manage agency briefs, schedules and budget forecasts.
- Measurement: Use HubSpot, GA4 and Excel to review campaign spend, enquiry quality and progression into sales opportunities.
Professional experience
Marketing Manager | Apr 2022 – Present
Westhaven Learning | Bristol
- Lead marketing for a corporate training provider selling leadership and management programmes to UK employers; report to the Commercial Director.
- Manage two direct reports and a £180,000 annual campaign budget covering media, events, creative production and agency support.
- Agree quarterly priorities with sales, review enquiry quality weekly and coordinate targeted campaigns for HR and learning and development teams.
- Commission case studies and webinar content with tutors and customers; oversee website updates, email journeys and the paid-search agency.
Selected results:
- Reworked paid-search targeting and enquiry pages; reduced cost per sales-accepted enquiry from £148 to £126 across two six-month periods, with similar enquiry volumes.
- Led a six-webinar programme in 2025 that produced 38 sales-accepted enquiries; sales subsequently closed seven training contracts from that group.
Senior Marketing Executive | Sep 2016 – Mar 2022
Bramble Business Services | Bath
- Joined as Marketing Executive in 2016 and progressed to Senior Marketing Executive in 2020, supporting outsourced HR and payroll services.
- Delivered email, website and event campaigns for SME decision-makers, working with advisers to explain services through practical customer stories.
- Built segmented email lists and follow-up workflows in HubSpot, checking campaign responses with the business development team.
- Coordinated designers, event suppliers and internal reviewers; maintained campaign schedules and tracked expenditure against agreed budgets.
Selected results:
- Introduced a shared enquiry handover and weekly sales review, reducing unassigned campaign enquiries from 26 to four over eight weeks.
- Coordinated the launch of a new payroll service, delivering its web pages, customer email series and sales materials to the agreed launch date.
Qualifications & development
CIM Level 6 Diploma in Professional Marketing – 2019
BA (Hons) Marketing, 2:1 – University of Plymouth, 2016
GA4 reporting and campaign measurement – professional development, 2025
People management and coaching – employer training, 2023
Additional information
- Campaign delivery: Hands-on HubSpot email and workflow building, WordPress publishing and GA4 reporting; brief and review specialist paid-search work.
- Team development: Coach junior colleagues on campaign briefs, copy review and presenting monthly results to commercial stakeholders.
- Interests: Weekend cycling, live music and pottery classes.
How to write a marketing manager CV
A marketing manager CV needs to show the choices behind the campaigns: which audience mattered, what the organisation wanted to achieve, how you used the available resources and what happened next. A list of channels explains where you worked. An account of those decisions explains why an employer might trust you with its marketing.
The balance depends on the role. A sole marketer may own everything from the annual plan to the newsletter. A manager in a larger business might lead acquisition, customer retention, a product category or a regional programme. Make your particular scope clear before asking the reader to assess your results.
Establish the kind of marketing you manage
Use your profile to connect your market, level of responsibility and strongest evidence. Include the relevant buying environment: enterprise software with a long sales cycle, consumer products sold online, professional services, membership subscriptions or a visitor attraction. These details help the reader interpret the campaigns that follow.
In this example, Helen’s profile identifies B2B workplace learning, two direct reports, a defined campaign budget and close work with sales. Those facts do more than broad descriptions such as “creative, commercially minded marketer”. For a consumer role, an equivalent profile might foreground ecommerce trading, repeat purchase and collaboration with merchandising.
Choose the evidence that answers the vacancy’s main need. A business launching into a new market will look for audience research, proposition development and launch delivery. An established membership organisation may care more about renewal, engagement and the member journey. Your most relevant achievements should be visible near the top of the CV.
Give each role a clear remit
Start each employment entry with a short description of the organisation and your remit. Useful context includes the products or services, customer groups, markets, reporting line, direct reports and budget. A marketing budget becomes more meaningful when its contents are clear: media spend alone is different from a total covering agencies, exhibitions, creative production and software.
Then separate continuing responsibilities from selected contributions. The responsibilities establish what you ran; the contributions show how your judgement improved it. Five bullets beginning “managed” can hide the difference between maintaining a campaign calendar and changing an underperforming programme.
- For an in-house role, explain ownership across planning, delivery, measurement and coordination with sales, product or operations.
- For an agency role, state the account mix, campaign or retainer scope, client relationships and involvement in strategy, delivery and reporting.
- For a regional role, identify what you adapted locally and what came from a central team, including language, channel or partner decisions.
Turn a campaign into a compact account of your judgement
Select campaigns that demonstrate different strengths. One might show a proposition informed by customer research; another, a difficult launch delivered across teams; a third, a programme improved through testing. Several near-identical paid-social results leave more of your management ability unexplained.
A useful campaign bullet connects the objective, your decision and the outcome. “Delivered an integrated campaign” tells the reader little. “Used interviews with recently won customers to refocus a payroll-service campaign on implementation support, then coordinated landing pages, adviser webinars and segmented follow-up” shows both insight and execution. Add the relevant result when available.
You do not need to fit an entire case study into a bullet. For a major project, two linked bullets can work: one on the challenge and delivery, another on the measured result. Keep the link clear so the reader knows which outcome belongs to which initiative.
Campaign selection also helps establish seniority. A first-time manager might show how they took a brief through to delivery across several contributors. An experienced manager should include decisions about priorities, investment or capacity, such as redirecting spend towards a better-performing audience or deferring a launch until the proposition was ready.
Choose results that suit the customer journey
The most useful measure depends on what your campaign was intended to achieve. In a short ecommerce journey, orders, conversion, repeat purchase or contribution after marketing costs may be available. In a longer B2B cycle, accepted enquiries, meetings, opportunities and later contract wins help show progression. For a charity or membership body, renewed support, programme take-up or sustained participation may be more relevant than a sales figure.
Give the reader enough context to understand a number: the period, audience, comparison and your contribution. Helen’s paid-search result uses two six-month periods, a consistent sales-accepted enquiry measure and similar volumes. Her webinar result follows a defined group into later sales outcomes. This makes the evidence easier to assess than a percentage without a starting point.
Useful distinctions to make in your wording include:
- Enquiry quality: specify whether the result concerns form submissions, enquiries accepted by sales or qualified opportunities.
- Revenue and pipeline: name the stage reached. Pipeline value, won contracts and recognised revenue describe different outcomes.
- Acquisition and retention: identify new customers separately from repeat purchases, renewals or reactivated accounts.
- Return measures: explain the cost basis briefly where it matters. Advertising return based on media spend has a different scope from a wider campaign return.
Brand and content work can have strong evidence too. Customer research showing clearer understanding of a proposition, adoption of new materials by sales teams, improved completion of a key website journey or reduced production turnaround can all support a relevant claim. Choose the measure closest to the purpose of the work and describe the change it helped you make.
Show budget decisions and working relationships
Budget responsibility should include what you decided. Did you propose the annual allocation, approve spending within an agreed plan, forecast monthly costs or recommend reallocations? A short example of the trade-off can reveal more commercial understanding than the budget figure alone.
Supplier management is similarly specific. Describe how you briefed an agency, agreed deliverables, assessed creative work or resolved a missed milestone. If you improved a briefing or approval process, explain the practical benefit, such as fewer revision rounds or earlier availability of launch materials.
Include the internal relationships that affected campaign success. Working with sales might mean agreeing enquiry criteria and reviewing rejected leads. With product teams, it may involve positioning and launch readiness. With subject experts, it could mean turning complex material into accessible content while retaining technical accuracy. Name the work you did together and the decision or output it enabled.
Make people leadership visible
If you manage staff, include team size and roles, then give evidence of how you lead. Setting priorities, coaching a junior marketer, improving the review process and developing someone to own a campaign are useful examples. The CV should make the team’s work understandable alongside your own contribution.
For a first management role, draw on the responsibility you already hold: coordinating a launch team, briefing freelancers, mentoring an executive or covering campaign planning during a manager’s absence. Describe these arrangements precisely. They can demonstrate readiness to manage without needing a long history of direct reports.
Small-team managers should also show how they balance leadership with production. An employer may need someone who can agree a plan with directors in the morning and build an email journey that afternoon. Your CV can establish both through one planning example and one clearly described piece of hands-on delivery.
Present tools through the work you do with them
Keep the technical section selective. Group platforms by purpose and describe your use: HubSpot for segmentation and nurture workflows, GA4 for website and campaign reporting, WordPress for publishing, or Excel for budget forecasts. This gives a clearer picture than a grid of logos or self-rated proficiency bars.
Distinguish building and operating from briefing and reviewing. Both matter at manager level. Helen builds HubSpot workflows herself but briefs and reviews paid-search specialists. An employer can see where she could deliver immediately and where she manages expert input.
Where the role includes AI-assisted production, describe the workflow and your judgement: developing initial content variations, checking them against the brief, editing for brand voice and reviewing campaign performance. Give a practical outcome if the work improved turnaround or made a useful test possible. A tool name on its own says little about the quality of your marketing.
If social channels are the core of your role, the social media manager CV example offers more detailed treatment of channel strategy, community work and content performance. For this broader management CV, give social activity the space its contribution warrants within the wider plan.
Use a portfolio to add evidence, not duplicate the CV
A short portfolio is useful when the decisions and outputs need more space than the CV allows. Choose a few projects with different purposes. For each, include the audience and objective, your role, the key creative or channel decision, selected material and the outcome. A polished landing page becomes more informative when the reader understands the brief and what you changed.
Separate your contribution from the work of designers, writers, developers and agency partners by describing the collaboration. For a manager, commissioning a strong campaign and keeping it aligned to a commercial objective can be the central evidence. The portfolio does not need to suggest you personally produced every asset.
Put a clear portfolio link beside your contact details or in a short selected-projects line. The CV should still contain the main results so a reader can assess your experience before opening it. Campaigns under confidentiality restrictions can be described through approved, anonymised summaries of the problem, your decisions and the outcome.
Position qualifications and progression
List relevant degrees and professional marketing qualifications using the title awarded, institution and completion year. Add recent development that supports the role, such as analytics, marketing automation or people management. If a course is in progress, include the qualification and expected completion date. Platform certifications are most useful alongside evidence of applying the associated skills.
For an established manager, qualifications can follow experience. If you are moving into management, make your increasing responsibility easy to trace: executive to senior executive, individual campaign delivery to annual planning, or channel specialist to cross-channel lead. A promotion within one employer can be shown under a shared company heading with separate dates and responsibilities.
When moving sectors, translate the buying context as well as the channel experience. A long decision cycle, multiple decision-makers, seasonal demand or recurring revenue may connect your background to the target business. Pair that transferable evidence with a relevant campaign so the connection is concrete.
Use the CV template library if you prefer another layout. Whichever design you choose, give the strongest campaign and management evidence enough room to explain the decisions behind the results.
Marketing Manager CV FAQs
Label each role as a fixed-term contract, maternity cover or interim assignment beside the dates. Give its specific brief, such as delivering a launch, covering a campaign cycle or setting up a new CRM journey, followed by the outcome and handover. Several completed assignments can show adaptability when the reader can see what you were brought in to do. For freelance work, a single consultancy heading with selected client engagements can make overlapping dates easier to follow.
Give its current stage and results to a stated point, such as the first eight weeks or the end of the pilot. You can also show completed milestones: research approved, creative launched, an agreed test completed or sales follow-up established. For a long buying cycle, describe enquiries or opportunities reached so far, then update the CV when later outcomes become available.
It can be useful when it demonstrates a strong diagnosis and a productive decision. Explain what you identified, the change you made and the result of that change. For example, you might have narrowed an audience after sales feedback, improved the qualification rate or stopped a low-value channel and redirected the remaining budget. Give the example space in proportion to its relevance to the role.
Show the temporary title and dates within the employer entry, alongside your substantive position. Describe the additional responsibility you took on, such as planning the quarterly budget, supervising colleagues or presenting results to directors. When the cover ended, continuing in your original role remains part of the same career history; the dated acting-up period makes the management experience visible.
It should make your judgement and results easy to read. A restrained design with clear headings can still communicate care and visual awareness. Use the portfolio for campaign imagery, longer creative rationales and examples of brand work. If an employer requests a particular submission format or a separate creative task, follow that brief while keeping the CV itself accessible and straightforward to scan.
